tag:blogger.com,1999:blog-58087832283504389542011-07-08T01:36:11.461-07:00Americans spent 14 billion on jeans in 2004. Initially, jeans were sturdy trousers worn by workers. After James Dean wore them in the 50s movie “Rebel Without a Cause” blue jeans became symbolic. Today people all over the world wear jeans. Our concept is to create a pair of jeans for the 21sth century! We have reduced mixing of materials and unsustainable details. These jeans are recyclable and when they are worn out, just remove the buttons and they will biodegrade in the earth!guaro jeanshttp://www.blogger.com/profile/06076532224173584789noreply@blogger.comBlogger71100tag:blogger.com,1999:blog-5808783228350438954.post-91786210728294240232010-09-27T16:23:00.001-07:002010-09-27T16:31:50.755-07:00

Läs mer om ECO NOW och oss på www.ekostil.se

guaro jeanshttp://www.blogger.com/profile/06076532224173584789noreply@blogger.com0tag:blogger.com,1999:blog-5808783228350438954.post-65734346324674804602010-09-17T01:20:00.000-07:002010-09-17T01:42:56.401-07:00

Here is a bit of proof that regular jeans really is BAD!H&M and Levi’s to shelve stonewashed jeansTvå stora jeansförsäljare, internationella Levi Strauss och svenska H&M avstår från att sälja sandblästrade jeans. Orsaken är att arbetet med att sandblästra jeans är livsfarligt, rapporterar Huvudstadsbladet.Överläkare slår larm efter två fall i Turkiet

guaro jeanshttp://www.blogger.com/profile/06076532224173584789noreply@blogger.com0tag:blogger.com,1999:blog-5808783228350438954.post-11516043715439793282010-09-14T03:36:00.000-07:002010-09-14T03:44:35.326-07:00

Now it´s time to start up the poject for real! Sofia and Emelie are both in stockholm for the first time i a couple of years, which means that we have time and opportunity to start designing and finding producers. We promise to keep you updated! If you want to you can send us an email & we´ll give you first hand information about when and where you can find the jeans!

guaro jeanshttp://www.blogger.com/profile/06076532224173584789noreply@blogger.com0tag:blogger.com,1999:blog-5808783228350438954.post-53381425174918889572010-09-14T03:21:00.000-07:002010-09-14T03:27:18.184-07:00

GUARO jeans ställde ut på EcoNow mässan i Münchenbryggeriet 2-4e september. Mässan var tyvärr lite segstartad men vi fick en massa nya vänner inom Ecobranchen & en hel del positiv respons!Vill du läsa lite mer om oss på mässan kolla in dessa bloggar;MinplanetEkostil (här kommer även en längre intervju med oss senare)

guaro jeanshttp://www.blogger.com/profile/06076532224173584789noreply@blogger.com0tag:blogger.com,1999:blog-5808783228350438954.post-89815301026108592732010-02-11T15:53:00.000-08:002010-02-14T15:58:25.934-08:00

“Jeans are more than a piece of fashion, it´s a piece of your everyday life. Few people know how bad modern jeans are; they are toxic not only for the environment but also for the consumer!Our goal is to combine fashion with ecology and create biodegradable jeans.”

guaro jeanshttp://www.blogger.com/profile/06076532224173584789noreply@blogger.com1tag:blogger.com,1999:blog-5808783228350438954.post-85346208037519049772010-02-11T15:52:00.000-08:002010-02-19T01:22:53.823-08:00

GUARO JEANS AT STOCKHOLM FASHIONWEEK 2010Buy tickets to see GUARO JEANS at Stockholm Fashionweek

guaro jeanshttp://www.blogger.com/profile/06076532224173584789noreply@blogger.com0tag:blogger.com,1999:blog-5808783228350438954.post-79901558803866507502010-02-11T15:30:00.000-08:002010-02-18T13:11:47.566-08:00

Today, jeans come in many styles and colors. However, "blue jeans" are particularly popular; the American population spent more than $14 billion on jeans in 2004. Initially, jeans were simply sturdy trousers worn by workers, especially in the factories during World War II. After James Dean popularized them in the movie “Rebel Without a Cause” wearing blue jeans became symbolic of mild protest

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