Americans spent 14 billion on jeans in 2004. Initially, jeans were sturdy trousers worn by workers. After James Dean wore them in the 50s movie “Rebel Without a Cause” blue jeans became symbolic. Today people all over the world wear jeans. Our concept is to create a pair of jeans for the 21sth century! We have reduced mixing of materials and unsustainable details. These jeans are recyclable and when they are worn out, just remove the buttons and they will biodegrade in the earth!
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