What is GUARO jeans?

Published by guaro jeans under on 13:12
This is the first concept in a line of biodegradable jeans designed by Emelie Runnquist and Sofia Caravaggi;

"We started this project when we realized how unsustainable regular blue jeans are, after making a LCA (life cycle analysis). Our goal with this concept is to show people that a fashionable design can go hand in hand with ecology!"

The environmental impact of the design is carefully though through. The main change is the choice of using hemp textile and threads instead of the traditional cotton. This makes the jeans biodegradable and reduces water and biocide consumption. We have also removed the mixing of materials that can´t be separated for recycling and skip unnecessary and unsustainable brass details and zippers. We have also looked into the dyeing process of the fabric and textile coloring. With this we hope to inspire people to ware ecologically trendy clothes!

Hemp textile
Hemp has been produced for thousands of years as a source of natural fiber that is extremely durable and therefore perfect for production of jeans textiles. Hemp production is easy to achieve organically and it actually leaves the soil enriched. It quickly grows up to 5 meters in height with dense foliage which blocks weed growth. This means herbicides are not needed and the field is weed free for the next crop. Unlike cotton hemp does not have a high water requirement. The hemp plant has a deep tap root system which enables the plant to take advantage of deep subsoil moisture, requiring little or no irrigation. Organic clothing and fabrics have no residual chemicals to impact our health. Fabrics with at least 50 percent hemp content block the sun’s UV rays more effectively than do other fabrics. From the human perspective, it is easy and safe to work with and it is biodegradable.

Environmentally friendly stretch!
This stretchy fabric allows for a tight and fashionable fit of the jeans, without mixing materials in the hemp fabric. It also creates a nice fashion statement! This fabric has earned Oeko-Tex® Standard 100plus for their fabric. To receive the certification, a company’s product must be free of harmful substances and must be manufactured in environmentally-friendly facilities that apply socially responsible policies.

Low impact coloring!
Low impact dye is a dye with higher absorption rate (greater than 70%) which
means less chemical and grey water. Low-impact dyes do not contain heavy metals.
This specific dye is in powder form and is fiber-reactive for natural fabrics. Another option is to color the blue jeans with organic indigo.

Recycled plastic buttons
Plastic is one of the most popular and useful materials of modern times; we now use
about 20 times more plastic than we did 50 years ago. By optimizing the lifespan of plastics
by reusing and recycling we can reduce our need to create ‘new’ plastic. The choice
of the plastic will be based on production placement.

Organic Screen printed label
This is an eco-effective method of screenprinting, called which do not contain PVC. It changes the textile that is colored at the molecular level, and allows the fiber to remain breathable after printing. It also stretches with the fabric, so it is less prone to cracking.